The Most Often Forgotten Event Essentials: Exploring Stanchions, Podiums, Directional Signage, And Other Infrastructure
Whenever it’s time to set up an event, promoters naturally tend to focus on the most visible and exciting elements first. This means the decor, the speakers, the promotions beforehand — all of which are valuable and important, but hardly the whole picture. An event may have a strong premise, good speakers, and might be well decorated, but without good traffic flow, easy directions, and the right tools for speakers to communicate, the entire thing won’t work. While many venues provide these, it is vital for every company to understand what they are in case you ever encounter a venue that doesn’t provide these for you.
Stanchions: The Go-To Choice For Crowd Control
Whenever you need to ensure that people follow an orderly path, the best way to do it is by using stanchions. Commonly associated with the lines at upscale movie theaters in years past, stanchions have now grown to be used in many other locations. Many stanchions are actually quite attractive, available in a number of different finishes that can be tailored to match your event décor. In addition, stanchions tend to be durable and easy to store.
Stanchions are comprised of posts and rope, and each can be customized in a variety of ways. Companies typically offer different lengths and styles of rope, which are attached to the posts of stanchions either by a hook or a snap depending on your choice. The posts of the stanchions can be as lightweight or heavy as you would like, and the height can be adapted. It may also be possible to rent stanchions depending on your company’s needs, or they may be included from the venue. Make sure to ask about the stanchions specifically if you intend to use them. Don’t assume that they are available.
Podiums Create Authority
Speakers will look awkward and feel uncomfortable if you do not provide podiums. Many will have notes that they need to reference during their talk, but no one wants to be standing on the stage holding papers in their hands. That’s why podiums are so vital: they allow the presenters to move freely and speak easily, while also having their reference materials close. Podiums come in many different shapes and sizes, ranging from deluxe podiums that incorporate media to small, folding podiums meant to be placed atop tables.
Again, your venue will usually be able to provide podiums if needed. However, your company might also want to invest in podiums of its own, which can be branded with your logo to enhance PR presentations. In addition to traditional wood podiums, modern metal and acrylic versions exist as well.
Directional Signage Helps People Navigate
Visitors to your event will only have fun if there is clear direction guiding them wherever they want to go. This means that you’ll need to think ahead about traffic patterns, anticipate where people will get confused, and use arrow signs and other devices to stop them from becoming turned around. These signs are inexpensive, yet they can often mean the difference between frustrated crowds and smooth, easy enjoyment for all the guests. Even with directional signs, avoid sending guests through back stairwells or other confusing places that don’t seem “public access”, as they’re likely to be avoided.
Maintain Your Audio/Visual Infrastructure
One final element that can easily be neglected is the ability of your speakers to be heard and to present their material effectively. Make sure you know ahead of time whether any presenter will need the capability to offer a slideshow or other form of visual aid. Do microphone checks whenever possible. Audio/visual equipment is almost always provided by the chosen venue, but you absolutely must let them know ahead of time what will be needed. Make sure there will be a tech person available to staff if necessary.
It’s easy to forget, neglect, or assume that these vital elements will be provided by whatever venue you choose. Yet if you aren’t thinking about them, but suddenly don’t have them available, your well planned event can quickly descend into chaos. Ensuring their availability takes only a few moments, yet can really make your entire show.
About the Author
Chris Harmen writes for Siegel Display, providing stanchions, podiums, and a variety of other convention & event supplies to companies around the country.
Acrylic Lectern and Podiums
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